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Built for Fresno contractors — HVAC, roofing, plumbing & more

Stop losing jobs
to voicemail.

Hardhat Digital is a Fresno-based contractor technology company. We build your website, wire your dispatch system, automate your reviews, manage your Google presence, and stay on as your dedicated tech support. One system. Everything connected. One person accountable for all of it.

See a demo before you pay · Live in 2 weeks · Built on real software, not templates
Custom web design Dispatch CRM Local SEO + GBP Review generation SMS + payments 24/7 support
The difference

Most contractor sites just sit there.

A pretty website nobody books from is a brochure. We build the part that actually makes you money: the path from "I need help" to a job on your schedule.

What you have now
  • Lead calls, gets voicemail, calls the next guy
  • A GoDaddy template from 2015 that loads slow
  • Booking means waiting for a callback
  • No idea which leads you missed
  • Looks like every other shop in town
What Hardhat Digital delivers
  • Booking pings your crew's phone in seconds
  • 5-star reviews build automatically after every job
  • Every customer record, job, and payment in one place
  • Live board -- every lead tracked, nothing dropped
  • One system. One person. Everything connected.
What we do

Six services.
One system.

Most contractors juggle three vendors who never talk to each other. We build and manage the entire tech stack from one place -- so your website, your dispatch, your reviews, and your customer records all work together.

Website Design

Custom, mobile-first sites built for speed and bookings. No templates. No GoDaddy. A site that makes you look like the obvious choice and converts visitors into calls.

Dispatch CRM

Every customer record, job history, and active booking in one place. New jobs hit your crew's screen in under 60 seconds. Claim, assign, and track -- nothing slips through.

SMS + Payments

Automated texts fire at every job stage -- booked, en route, complete. Payment links go out via text with bank transfer and card options. Customers pay faster when you make it easy.

Local SEO + GBP

Google Business Profile management, city-specific landing pages, citation building, and monthly posts. The foundation that makes you rank in maps and show up in "near me" searches.

Review Generation

24 hours after a job closes, the customer gets an automated text with a direct link to leave a Google review. Your rating climbs while you work. Set it once, runs forever.

Ongoing Support

Every client gets direct access to the person who built their system. No ticket queues, no support bots. When something needs fixing, you reach out and it gets handled.

Everything in one place

Stop patching together
tools that don't talk.

Most contractors have a website from one person, a scheduling app from another, and leads falling through the cracks between both. We build and manage the whole system so your site, your dispatch, and your follow-up all work together from day one.

01
Instant dispatchA new job request comes in and your crew's phone gets it in seconds. Emergency or scheduled, it's tagged and routed automatically.
02
Customer historyEvery homeowner, every job, every note in one place. No more digging through texts to remember what you quoted last time.
03
Automatic follow-upJob complete? A review request goes out 24 hours later without you thinking about it. More 5-star reviews without the awkward ask.
04
Text-to-paySend a payment link the moment the job is done. Customer pays from their phone. No invoice chasing.
05
Show up on GoogleMonthly GBP posts, citation building, and city pages so more people in your area find you before they find your competitor.
06
Someone picks upSomething breaks on a Saturday night? Text the number on your contract. It gets fixed. No support tickets, no waiting until Monday.
● DISPATCH — LIVENOW
🚨
Reggie A.
Burst pipe / major leak
12s ago
📅
Sofia M.
AC tune‑up — scheduled
4m ago
🚨
Dwayne K.
Water heater leaking
7m ago
🏠
Priya N.
Roof inspection request
11m ago
How it works

From call to live in two weeks.

No drawn‑out meetings. No jargon. You run your business; we handle the build.

1

15‑minute call

Tell us about your business and the jobs you want more of. That's it.

2

See your demo

We build a working version with your branding, before you pay a cent.

3

Go live

Approve it, we launch, and bookings start landing on your crew's phones.

Who you're working with

Local. Accountable.
Built here.

No agency middlemen, no outsourced builds. Hardhat Digital is Joseph Baeza, working directly with contractors in the Fresno area. You get one person who knows your business and is accountable for the results.

Joseph Baeza, Founder of Hardhat Digital
Joseph Baeza
Founder, Hardhat Digital
Fresno native. Before starting Hardhat Digital I spent years in digital advertising, selling media, and designing creative for print. I know what makes a phone ring. I build every site, set up every system, and handle every client personally. No account managers, no junior staff, no outsourcing.
By the numbers

What the system delivers.

Not estimates. This is what the dispatch system does, measured from the moment a customer books to the moment your phone rings.

<60s
From customer booking to crew notification. Every time, 24/7.
2 wks
From your 15-minute call to a live, bookable website.
$0
Cost to see your demo. You see the finished site before you pay.
Straight pricing

No mystery quotes.

Three ways to work together. Click any plan to see exactly what's included. Most contractors land on Growth -- it covers the full system and everything needed to compete.

The Foundation
A professional presence that converts visitors into calls.
$3,500 one-time
No required monthly
See what's included
  • Custom website design -- mobile-first, built for speed and bookings
  • Online booking + click-to-call -- one tap for a customer to reach you
  • Local SEO foundation -- on-page optimization, schema markup, sitemap
  • Google Business Profile setup -- claimed, verified, and optimized
  • Sub-2-second load time -- faster than 95% of contractor sites
  • 30 days of support -- edits, tweaks, and questions covered
  • See a working demo before you pay -- your branding, your services
Book a free call →
MOST POPULAR
The Growth System
Your site plus everything that keeps leads coming in.
$5,500 one-time
+ $900/mo, managed for you
See what's included
  • Everything in The Foundation
  • Dispatch CRM — customer records, job history, live job board, crew assignment
  • SMS automation — texts fire at every job stage, review request sends itself 24hrs after completion
  • Text-to-pay — payment link texted when the job is done, bank transfer or card
  • Google Business Profile management — monthly posts, photos, Q&A responses
  • Review generation — automated post-job texts that build your Google rating
  • Local SEO — citation building, city landing pages, monthly optimization
  • Hosting + security — your site never goes down, always patched
  • Unlimited small edits — prices, services, hours, anything
  • Monthly performance report — traffic, calls, leads, rankings
  • Business hours support — direct access, responses within a few hours
Book a free call →
Priority Partner
Everything in Growth, plus direct 24/7 access when something needs fixing.
$5,500 one-time
+ $1,200/mo, always on
See what's included
  • Everything in The Growth System
  • 24/7 direct access — if something breaks at 10pm on a Friday, you reach out and it gets fixed that night
  • Priority response — your issues jump the queue, always
  • Monthly strategy call — review performance, plan the next 30 days together
  • Proactive monitoring — we catch issues before you do
  • Guaranteed uptime response — any outage addressed within the hour, any time of day
Book a free call →

Every client gets a real person. Priority Partner clients get that person around the clock.

Questions

The honest answers.

Q. Do I really get a demo before paying?

Yes. You see a working version of your site with your branding and your services before the full build invoice. If it's not better than what you have, you walk. No risk on you.

Q. I'm not technical. Is this a headache?

No. You do one 15-minute call and approve a demo. We handle hosting, setup, updates, and support. You never touch the technical side.

Q. What's the $900/month actually for?

The full tech stack, managed for you every month. GBP management, review generation, local SEO, city pages, SMS automation, the dispatch CRM running 24/7, hosting, unlimited small edits, and a monthly performance report. There is active work happening every month.

Q. What does Priority Partner add over Growth?

24/7 direct access to the person who built your system. If something breaks on a Saturday night before your busiest Sunday, you reach out and it gets fixed that night. You also get a monthly strategy call and guaranteed response to any outage within the hour.

Q. Will this actually bring in more leads?

The website converts visitors who already found you. Local SEO and GBP management bring more of those visitors in organically over time. Reviews compound that trust. The dispatch system makes sure none of those leads slip through. It works as a system, not a single piece.

Q. How fast can I be live?

Two weeks is standard for the website build. GBP management and the dispatch CRM are set up the same month you sign. Need the site sooner? We offer a 7-day rush build.

Not a reseller. Not a template shop.

Everything is custom-built.
Nothing is white-labeled.

A lot of "contractor marketing agencies" are just resellers — they buy a $297/mo SaaS platform, slap their logo on it, and charge you $1,500/month for buttons they clicked in someone else's software. That's not what this is.

  • Custom-coded websites — not WordPress themes, not drag-and-drop builders. Hand-built, fast, and yours.
  • Your own dispatch system — not a GoHighLevel sub-account. A real pipeline built for how you actually run jobs.
  • One person, fully accountable — you're not talking to an account manager. You're talking to the person who built it.
  • Based in Fresno, CA — not an agency in another state that's never seen a Valley summer or knows what your busy season looks like.
Let's talk

Be the one who
answers first.

Book a free 15-minute call. We'll build you a demo for your business. No cost, no pressure.

Book your call →
hardhatdigital.io · 559-712-1568 · hello@hardhatdigital.io